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BYU Management Society: 3rd Annual Breakthrough Conference

RANCHO SANTA MARGARITA, CALIF.

More than 300 people here attended the 3rd Annual Breakthrough Conference, sponsored by the South County BYU Management Society and the Church, on Nov. 3.

Conference participants chose to attend two of the six workshops including franchises, social media marketing, high impact presentations, creativity and innovation, upgrading careers and strategic professional planning. Classes and workshops focused on the many changes in the business economy in the last few years.

Marla McCutcheon presents "Achieving Marketing Success in a 'New Media' World."
Marla McCutcheon presents "Achieving Marketing Success in a 'New Media' World." Photo: Photo courtesty of Karen Lake

Bill Rowe, Founder and Principal of CTR Executive Search, taught participants how to upgrade their career; a mixed audience filled with new graduates, women transitioning back into the workplace, and male baby boomers looking for a new job filled the classroom.

Marla McCutcheon, president of Synergy Media & Consulting, a marketing and public relations consulting firm, presented a "New Media Marketing" workshop. She talked about how websites are no longer just an online brochure. "This is the time where you as a business need to create more intimate relationships through social media. Your website should contain video, connect to Face book and even Twitter," she said.

She continued, "The new public relations is about creating a buzz and creating a wider net. Anything you can do that can widen your reach or create a more intimate customer relationship is the new marketing paradigm."

Joel Deceuster presents "Strategies to Results: Personal Strategic Planning Made Simple."
Joel Deceuster presents "Strategies to Results: Personal Strategic Planning Made Simple." Photo: Photo courtesy Karen Lake
Dan Rex, Executive Director of Toastmasters International, teaches how to make a high impact presentation.
Dan Rex, Executive Director of Toastmasters International, teaches how to make a high impact presentation. Photo: Photo courtesy Karen Lake

Dan Rex, executive director of Toastmasters International, spoke of the changes and differences between old school and new school presentations. He said that in the old days people would try to include everything on the slide in a PowerPoint presentation. He said the new paradigm is simplicity with only one topic per slide.

Participants at the 3rd Annual Breakthrough Conference in Rancho Santa Margarita, Calif.
Participants at the 3rd Annual Breakthrough Conference in Rancho Santa Margarita, Calif. Photo: Photo courtesy Karen Lake
Sterling Brennan, Santa Margarita Stake President, chats with recent college graduate at Breakthrough Conference.
Sterling Brennan, Santa Margarita Stake President, chats with recent college graduate at Breakthrough Conference. Photo: Photo courtesy Karen Lake

Joel Deceuster, founder of the Relationship Factor, spoke to a large audience about personal strategic planning. "Most people lack to the ability to focus and don't stop to create and execute a plan for their lives or their business," he said. Blair Nicol, principal of FranNet of Orange County, taught that people need that type of focus to find a franchise that matches their unique abilities.

At the end of the workshops participants and presenters attended a "meet and great" that allowed them to network. Ken Gibson, former president of the South County BYU Management Society, said, "Our goal for the conference is way beyond a simple job fair. The conference is meant to reach out to the community, polish personal skills, and keep professionals current in this turbulent economy. With over 330 attending this year, I think the community has heard our message."

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