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LDS Church Christmas video receives 54.5 million views; Easter video coming soon

Following a successful Christmas initiative, the Church is preparing to launch its Easter initiative.

Inspired by the “Hallelujah Chorus” from Handel’s Messiah, this initiative will witness of the Atonement and Resurrection of Jesus Christ. As with past initiatives, the video will be available in 29 languages.

In addition, the initiative will include a social media collaboration with the Mormon Tabernacle Choir.

The Church’s 2015 Christmas video, “A Savior Is Born,” was viewed by 54.5 million people. The initiative, focused on declaring a witness of Jesus Christ to the world, was viewed in 198 countries and territories. Spanish had 28.1 million views, English had 15.1 million, and Portuguese had 11.1 million views.

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