On the heels of a successful Christmastime social media campaign entitled “Light the World,” the Church is now embarking on an Easter initiative to celebrate the life and resurrection of Jesus Christ.
Themed “Prince of Peace,” the initiative was introduced recently to media organizations associated with the Church.
The initiative offers many resources for Church members to use as they develop ways to invite more people to come to Christ during the Easter season.
The phrase “Prince of Peace” is taken from the scriptural passage Isaiah 9:6.
The effort begins in earnest on March 31.
As with past seasonal initiatives, the “Prince of Peace” initiative will feature an inspirational video which can be viewed on Mormon.org beginning March 31.
The video also will be viewable on the Church’s “Gospel Library” app for smartphones and other handheld devices.
Available in 33 languages, this main video and other components of the initiative extend invitations to visit Mormon.org and to learn “Principles of Peace” from the Prince of Peace.
Visitors to the website home page can investigate eight separate principles of peace, which include additional videos. The eight Principles of Peace are faith, God’s word, compassion, gratitude, prayer, forgiveness, repentance and hope.
Each principle contains references and ideas that help teach the principle. All eight principles will be available on the website March 31, but the focus will be on faith on April 9, compassion on April 10, and so forth, each corresponding with the days of the traditional “Holy Week.”
Video vignettes pertaining to the principles and designed for distribution on social media will be released on the Mormon.org Facebook page at the beginning of Holy Week, which runs from Palm Sunday on April 9 and extends through Easter Sunday, April 16.
One video vignette illustrates faith and features a mother who was diagnosed with terminal cancer while she was pregnant. She was given only a predicted 15 months to live.
In the video, she expressed that she felt uncertain and scared, but that her faith helped her. “I have faith that I’m not alone in that darkness, that my Savior is there walking beside me to uplift me.”
In a video illustrating gratitude, a young, African American college student tells of growing up in a disadvantaged area of New Orleans, where he drew strength from his gratitude for being the son of his father, a volunteer firefighter who died in the line of duty.
“Gratitude gives me peace in a lot of ways,” he says in the video. “I have so much to be grateful for that it would be disrespectful to God if I wasn’t happy. By living my life optimistically, I’m paying it forward with what God has given me.”
One component of the initiative is pass-along cards in English, Spanish and Portuguese that can help Church members invite others to learn about the principles of peace.
The “Light the World” initiative in December has been deemed successful by a number of measures, including some 84 million page views it received on social media and the fact that other faith groups, including many other Christian-based religions, also participated.