This Christmas season, the Tabernacle Choir's 1997 concert "A Christmas Gloria" was carried on China Education Television (CETV) — reaching a potential viewing audience of 1.25 billion people.
The broadcast, which aired in China Dec. 24 during prime time, marks the first time Church-owned Bonneville Communications Christmas programing has reached the country. Negotiations for the broadcast were carried out directly with Robert Chua Wah Peng, chairman and chief executive officer of CETV.
The CETV signal is also received via satellite throughout Asia with a potential audience in the millions, said Iain B. McKay, director of International Media at Bonneville Communications.
"A Christmas Gloria" was taped last year during the Tabernacle Choir's Christmas concert on Temple Square. In addition to the choir, the program of music from the 17th-20th centuries features the Canadian Brass.
Under the direction of the Church's Missionary Department and with the assistance of the Church's Public Affairs Department, Bonneville Communications also placed Christmas broadcasts featuring the Tabernacle Choir — as well as other Christmas programs such as "Mr. Krueger's Christmas" and Nora's Christmas Gift" — in other places around the world.
Bonneville Christmas broadcasts were also viewed in Russia, Poland, Romania, Hungary, the Czech Republic and other eastern European countries, as well as in western Europe, Africa, South America, Australia, New Zealand and the South Pacific.