Anti-smoking effort targets Hispanics

PROVO, Utah — Because many Utah Hispanics suffer from an addiction to cigarettes with little information and support about living smoke-free, a BYU professor's advertising campaign is taking a real-life approach to illustrate the "Truth" before and after the habit is formed.

Chris Cutri, an assistant professor of communications, teamed with the Utah Department of Health, Love Communications and 50 Films to produce a campaign highlighting the problems associated with smoking, second-hand smoke and overcoming the addiction.

Brother Cutri followed the daily lives of four Utah Hispanics struggling to fight smoking dependence. The ads and documentary began airing at the end of 2006 and will continue to be broadcast on five local Spanish and English television stations including Telemundo, Univision, Mundo, ABC4 and Fox13.